Whether you're looking to move up, cash out, or get creative with your next purchase—I bring strategy, clarity, and personal connection to every step of the process.
- IRIS TRENT SIFF, dre 02070228
BUYERs
Buying a home in LA isn’t just about finding the right space—it’s about understanding timing, trends, and what makes a smart offer in a fast-moving market. I will guide you through one of life’s biggest decisions—clearly, calmly, and with your long-term goals in mind. Want to explore how this could work for you? Let’s jump on a 30 minute video call & talk through your options. No pressure, just real talk. Book today!
Sellers
Selling your home isn’t just a transaction—it’s a strategy. From pre-listing preparations to closing, I guide you every step of the way with clarity, precision, and a deep understanding of LA’s micro-markets. Using tools like digital Comparative Market Analysis, COMPASS Collections, Market Tracking, and COMPASS Private Exclusives, we’ll position your home to attract the right buyers at the right time. With COMPASS Concierge, we can even front the cost of upgrades to help your home shine and sell for more. Book a complimentary 30 minute video call to learn how!
INVESTORS
Whether you’re starting your rental portfolio, completing a 1031 exchange, or planning a fix + flip, I offer full-spectrum support from analysis to execution. I help you see the big picture and sweat the details. I work with a wide range of LA investors on:
✔️ Multi-family property acquisitions
✔️ Rental rate + cap rate analysis
✔️ ARV-driven upgrade strategies
✔️ Long-term portfolio planning
process
Learn about my
Step 01
Intro + Strategy Call
The initial meeting— Every move starts with clarity. During a 30 minute video call, we will talk through where you are, what you’re hoping to accomplish, and what’s realistic for your timeline, budget, and goals. Whether you're buying, selling, investing -or a mix- we cover what matters most to you. Whether it’s next month or next year, it’s always a good idea to get the conversation started. You’ll get a clear idea of next steps, what to expect, and how I work. No pressure and no prep needed! Just bring your questions and curiosity.
Step 02
Plan + Prep + Preview
Searching/Preparing— Now we get specific. For buyers, this might mean dialing in your criteria, setting up tours and negotiating offers & counters. For sellers, there is pricing strategy and home preparation for listing and launch. First step is an in-person walkthrough to confirm scope, direction, and opportunities. For investors it may be reviewing off-market options, rental data, or ARVs vs renovation approaches. Depending on your situation, I’ll loop in trusted lenders, stagers, contractors, and more. Through it all, we move at your pace, but always with direction and momentum.
Step 03
Escrow + Execute
Getting it done— Once we’re under contract, I manage every detail from offer to close. You’ll get proactive updates, calm guidance, and a clear roadmap of what’s ahead. From counter offer negotiations to inspections, potentially more negotiations, to final signatures, I’ll be in your corner, making sure no detail is missed, and nothing gets lost in translation. Whether it’s a smooth sale, a competitive bid, or a complex 1031 exchange -we get it all done- and you move forward with confidence.
wondering about the process?
Answers to some common LA Real Estate questions
I am curious what my home is worth right now…
It’s smart to stay in the know, especially in a market like Los Angeles. While sites like Zillow or Redfin give broad estimates, they don’t take into account unique specifics of your home around design, upgrades, or exact location. I’ll provide a detailed, personalized home value review—backed by real-time neighborhood trends and what buyers are actually paying right now. Just shoot me a quick note and we’ll get started.
I’m brand new to real estate and have no idea where to start!
That is totally okay—and exactly why I’m here. I love guiding first-time buyers through the process in a way that’s simple, clear, and low-pressure. Whether you're ready to buy now or just starting to gather info, let’s schedule a quick 30-minute call to talk it through. You’ll leave with clarity and a personalized next step.
What’s the best time to sell and buy in LA?
There’s no one-size-fits-all answer—it depends on your lifestyle, goals, and the type of property you’re transitioning into. That said, I closely track hyper-local trends across the Eastside, NELA and LA beyond to help my clients time the market with confidence. Whether you’re upgrading for space, views, or schools, we’ll work together to map out the smartest moment for your move.
We want to buy a new home but need to sell ours first—can you help with both?
Absolutely. I specialize in helping LA homeowners move to their next chapter seamlessly. From prepping and pricing your current home to negotiating your next one, I’ll guide you through the full process with strategy and clarity. We’ll explore options like contingent sales, leasebacks, and creative timelines to make the transition feel doable—not overwhelming.
Why should I work with a COMPASS agent?
Compass blends local expertise with top-tier proprietary technology to make your entire experience smarter and more seamless. From AI-powered search tools, in COMPASS Collections, to comprehensive marketing support through COMPASS Concierge & COMPASS Private Exclusives and digital transaction management, with CompassONE, everything is in one easy-to-use platform. You get insights faster, paperwork handled securely, and every detail at your fingertips—a luxury service with modern efficiency.
Do you work with real estate investors too?
Yes—I work with a range of clients, including those looking for income properties, value-add opportunities, or long-term holds in up-and-coming LA neighborhoods. With a background in architecture and design, I bring a creative yet data-driven lens to finding homes that perform both emotionally and financially.
